A meet-and-greet with media and participants in Visit Knysna’s “This is Knysna” campaign was held this afternoon at the Turbine Hotel.
Ms Lungiswa Goya, Manager Economic Development and Tourism, welcomed everyone and reiterated the importance of the community and the Municipality working together. “We need to collaborate to showcase the best of our destination. The residents have an important role to play, and their actions, as much as our initiatives, help us shape the destination and the visitor experience. We appreciate the contributions of private institutions and hope that we can continue and build this relationship.
The campaign is a digital initiative that highlights residents whose actions have made a positive contribution to the Greater Knysna area and helped shape the visitor experience. Six videos have been created focusing on individuals who, through their actions, have enhanced the destination. Whether a tourism experience has been made, a nationally recognised farmer’s market created, a mosaic or art route, or improving the town’s gardens, they all play a role in the visitor’s experience. We recognised them and thanked them.”
Goya said a report from the social media monitoring company Sprout Social indicated that the digital campaign, launched at the beginning of September, has generated more than 1 million impressions, 33,930 engagements, reached more than 49,000 people, and resulted in Visit Knysna receiving 954 messages. “To date, it has created more than a million views on the various Visit Knysna platforms with a total of 33,930 engagements.”
The videos can be viewed on Visit Knysna’s Facebook (@visitknysna) and Instagram (@visitknysna) pages, and on YouTube (visitknysna).
For more information on the campaign, please email info@visitknysna.co.za or call Visit Knysna on +27 (44) 382 5510.
