"#Knys1 aims to reiterate that Knysna is the nicest (knys) best (no 1) town in which to Stay, Eat and Play (and do business). This campaign encompasses a loyalty programme that rallies and inspires the town's residents and businesses to make their visitors feel welcome and completely at home," explained Knysna Tourism CEO, Greg Vogt.
The #Knys1 campaign emulates the very successful I<3 (love) NY marketing campaign. The entire city of New York embraced that campaign, resulting in their logo being seen and recognised globally. The campaign further encouraged the hand signal for heart, a sign that is used universally by young and old today.
Just as with the New York campaign #Knys1 aims at promoting hospitality and service within the Greater Knysna. This campaign is dedicated to making Knysna number 1 when it comes to Staying, Eating and Playing (and doing business) outside of the South African metropols.
#Knys1 is not only aimed at tourist related businesses, but includes every business and individual within our unique area, because a thriving Greater Knysna is everyone's business.
"The campaign has the ability to resonate with everyone who plays a role in our economy, from the petrol; attendant to business owner, providing a genuine Knysna idiosyncrasy that visitors can take home with them.
The first phase of this campaign will be rolled-out during this coming week (June 29 – July 3) and will continue throught the Pick n Pay Knysna Oyster Festival. Knysna Tourism encourages businesses to dress their shops and offices in the colours of the Pick n Pay Knysna Oyster Festival (blue and green), incorporating the famous oyster as well as relevant #Knys1 template or two.
Merchandise such as #Knysn1 T-shirts and beanies will be available in the week leading up to the Oyster Festival. Businesses are encouraged to utilise these and Oyster Festival bunting and shells in getting their businesses ready for #Knys1 campaign and the Pick n Pay Knysna Oyster Festival. The best dressed business will receive a cash prize of R3 000.
Knysna Tourism encourages all Greater Knysna businesses and residents to like and share the #Knys1 Facebook page. This page offers tips and content on how to dress up a business and engage with visitors in a new, fun and most importantly memorable way. All participating businesses, residents, tourists and locals stand a chance to win cash as well as many mystery prizes.
Several mystery prizes will be awarded to anybody who shares their selfie taken in front of these dressed-up businesses. The selfie should show the person or people showing the #Knys1 hand-sign and possibly sporting the campaigns t-shirts, beanies, Pick n Pay Knysna Oyster Festival temporary tattoos and/or sticker (all available from Knysna and Sedgefield Tourism offices). The hand-sign is done by making the thumbs-up sign with the left hand and the number one (pointing index finger) sign with the right. Both these signs are made simultaneously.
"We salute all Knysna's businesses for adopting and participation in the #Knys1 campaign. Let us show the world that we stand together and care about our towns (Knysna and Sedgefield) and their visitors. Let us shout out that we know that we are number 1 and force the world to recognise this. Let's keep Knysna and Sedgefield on everybody's lips," concluded Vogt.
CAPTION - Photo 4
Young Jeanne Arendse shows off the #Knys1 hand sign in support of the #Knys1 campaign.
Note to editor
#Knys1 facebook page https://www.facebook.com/knysone?fref=ts
To find out more about Knysna please visit http://www.visitknysna.co.za/
For media queries:
(On behalf of Knysna Tourism)