Knysna & Partners will be attending a number of trade and road shows over the next four months in Gauteng, the Netherlands, and the UK to promote the Knysna brand. Chairperson of Knysna & Partners, Elmay Bouwer, said that, “In light of the recent fires, it is particularly important for us to get the message out to the world that Knysna is open for business.”
Between September and November this year, Knysna will be represented at the Gauteng Getaway Show (23 – 25 September), the SAT Netherlands Roadshow (30 October – 3 November), World Travel Market London (6 – 8 November), which is the leading global event for the travel industry, and a UK Roadshow (13 – 16 November) to visit travel agents who will not be at WTM, in their own cities.
Bouwer said that Knysna & Partners aimed to show the world, including South Africa, that Knysna is still a top tourism destination and visitors can expect the full Knysna experience, despite the devastating fires in June.
“The international trade shows are a wonderful platform to interact with the tour operators in these countries who are bringing tourists to South Africa, to ensure that they include the Garden Route and Knysna in their itineraries,” she said.
“By attending the SAT Netherlands Roadshow, we are also building on and strengthening our relationship with South African Tourism.”
Bouwer said that the South African market was also very important to Knysna.
“According to the latest Stats SA statistical release, last year South African tourists spent R7,7 billion travelling in their own country,” she said. “We would like to increase our share of that market. The Getaway Show is ideal for reaching those who are planning a local holiday.
“We would like these shows to be a collaborative marketing effort with our members and if they come on board and support us with their participation we will be able to give one of our staff members, Keagon Borchards, the opportunity to attend WTM in London, as part of our commitment to upskilling our staff.”