Knysna is one of 40 dream destinations selected by Coca-Cola for ultimate prize in their Taste Summer in Paradise competition. The destinations are featured on the labels of the company’s Coca-Cola, Coca-Cola Zero Sugar and Diet Coke bottles.

This is how the competition appears on the Coca-Cola website:
“This Summer, you could get a taste of paradise. Coca-Cola is giving away weekly holidays to the world’s top destinations - from San Francisco to Santorini. All you have to do is buy a Coke, enter the unique code on your pack, and you could swap your desk for Dubai, your swimming pool for the Seychelles, or your backyard for the Bahamas. Turn your dream holiday into a reality and Taste Summer with Coca-Cola.”

Other dream destinations in South Africa include the Garden Route, Plett, Durban Drakensberg, Wild Coast, Umhlanga, Victoria Falls, Margate, Hermanus and Pilanesberg.
The competition commenced on 1 November 2017 and ends on 31 January 2018. To enter, you need to buy a destination-labelled coke, find your unique code, and dial *120*2653#