Kiff, lekker bru, howzit and now now. These are just a few among a string of weird and wonderful colloquial expressions which lie at the very heart of what it means to be South African. Because honestly, we just can't find better ways to accurately describe the way we feel about life and stuff the way these expressions can.
The owners of SilentK Clothing Co. (named after the silent K in Knysna) is a t-shirt design company based in Knysna that understands just how sentimental we are about our culture, and they design a range of t-shirts with local expressions that really tug on our 'Proudly South African' heartstrings. Their shirts have also proven very popular with South Africans living abroad, who are perhaps eager to retain their unique heritage and feel a little closer to home.
Like many other Saffas, Andrew Jones headed over to the UK in his 20's to live and work. He spent many years there before deciding to return home about 5 years ago, along with his UK born wife Tessa. Shortly after arriving in Knysna, they set up this local business which has enjoyed much success since its inception. Apart from their hugely popular range of t-shirts depicting our local idiosyncrasies, they now also produce a range of t-shirts which celebrate the fact that our region has become a genuine cycling mecca in recent years.
Tessa brings a wealth of expertise to the party. She studied textile design at the Chelsea College of Arts, where she specialised in silk screening. After completing her degree, she was fortunate to get a chance to design for a well -known global fashion brand, Ted Baker. She later went on to run a very successful t-shirt apparel business marketed specifically towards scuba divers. Andrew, who spent many years in the construction industry, is a quintessential South African 'boytjie' who loves braais, fishing and his dog named Bovril. Tessa's design expertise and Andrew's laid back and congenial way with people, certainly makes for a winning combination. “Our aim from the start was to design and print lekker tees and clothing to celebrate the great outdoors and the kiff South African way of life”, says Andrew. “Inspired not only by a life lived around the braai but the wonderful playground that surrounds our home, with arguably some of the best cycling and hiking routes in the country.”
All their t-shirts are designed and hand printed at their in-house screen printing facilities in Knysna and sold at the weekly Mosaic Market in Sedgefield and selective outlets along the coast. Along with their own range of t-shirts, SilentK designs and prints for several business and sporting events companies along the Garden Route and beyond, including Garden Route Events, Afrovibe, Jukani and the Otter Trail. They also have an online store.
They will be trading at the Local Food and Design Market which is taking place on December 22.
For more information visit: http://www.silentkclothing.co/