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Festivals & events

Knysna Oyster Festival 2019 to receive a new look & feel

Thursday, 14 March 2019 14:55 Written by  WESGRO
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An annual highlight on  the Western Cape events agenda is the Knysna Oyster Festival.

Established in 1983, it  has been decided that it is fitting to celebrate the 36th  Anniversary by introducing a new look and feel for the event.

“As Visit Knysna is tasked with event  promotion on behalf of Knysna Municipality, we felt that the time was right to re-energise the Knysna Oyster Festival look and feel and share it with the local tourism industry. A new identity allows for everyone to feel a part of  something new,” commented Colleen Durant, General Manager of Visit Knysna who boasts 18 years of tourism industry experience.

“A key drive for us will  be to promote the many tourism experiences on offer in the greater Knysna area,  creating awareness for festival goers on what is available to do in the five day gap between the cycling and running races,” said Durant.

To encapsulate the multi-faceted  nature of the festival, the logo has been re-imagined to capture the plethora  of experiences on offer at the event. Sticking to the theme and celebrating the  key protagonist – the oyster – a multi-coloured, oyster shaped logo has been  created, with a colour designated to each experience on offer. This provides  for further marketing collateral to be developed around a particular event  experience, which will be identifiable by the colour.

Continuing the look and  feel will be a dedicated Knysna Oyster Festival website, which will contain all  relevant event information and partner details and experiences on offer in the  greater Knysna area. To drive support and create pre-event hype, a traditional  media, social media and digital campaign will be launched – driving audiences  to the new website. A marketing campaign will also be created to support the  overall awareness of the festival.

“The new creative  direction will assist in re-positioning the festival in the hearts and minds of  locals and potential visitors. We are pleased to see the work that Visit Knysna  is already doing to move ownership of the festival back to the community,  highlighting the variety of experiences on offer in the greater Knysna area. We  look forward to seeing the roll-out of the marketing initiatives and hope to  see re-newed interest from a diverse range of visitors at the 2019 event,” said Wesgro CEO Tim Harris.

Minister of Economic  Opportunities, Beverley Schäfer, commented: "The annual Knysna Oyster Festival is an important  fixture on the Western Cape and the Garden Route's events calendar, providing a  major boost the economy and job creation in the area. A new look and feel  for the event will not only make it easier for visitors to access information about the many activities on offer, but will also assist in marketing the  festival to new visitors, boosting the tourism sector."

Visit Knysna, a division of the  Wesgro's Destination Marketing Unit, has been mandated by Knysna Municipality  to assist with local tourism promotion and visitor services for the Greater  Knysna area. Visit Knysna is based on 40 Main Road, Knysna.

ENDS

Media enquiries:

Sarah Brownlee

Media Relations Officer, Wesgro

Tel: 021 487 8700

Cell: 083 577 0327

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.  

Read 1803 times Last modified on Monday, 18 March 2019 06:40
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